Public Administration
       and Finance


    Human Resources

    New Business Models

    Government Online




  Click here to view our
  archive of articles





   

  Advanced search




  Click here to register
  with Optimum Online





  Click here for our
  extensive link library


























There are 1 results.

Searched for

  Article

Title   E-Government: the value of a marketing approach
Category    Government Online
Author   Michael MacInnis , Judith Madill

E-government is becoming ever more important. It would benefit much from a marketing approach that focuses on needs, on targeting and segmentation, and on better gauging of product specification, pricing, place and promotion. This...

     Related articles








Home | About Optimum Online | Privacy & Cookies | Site Credits |  



Copyright 2008 Optimum Online